Canadians should be aware of all their options.

We’re committed to leading the way, making the change and helping us all move towards a smoke-free future.

It is important to remember that these alternatives are not without risk.

They still contain nicotine and are addictive. But, for those adult smokers who continue to smoke, these alternatives can provide an option that does not involve combustion — or “burning” — like smoking a cigarette does. This eliminates the inhaling of smoke, which has been found to be the primary cause of smoking-related diseases.

Scientist fills glass vial with a technical instrument

We’re committed to leading the way, making the change and helping us all move towards a smoke-free future.

It is important to remember that these alternatives are not without risk.

They still contain nicotine and are addictive. But, for those adult smokers who continue to smoke, these alternatives can provide an option that does not involve combustion — or “burning” — like smoking a cigarette does. This eliminates the inhaling of smoke, which has been found to be the primary cause of smoking-related diseases.

The world is changing - It’s time to change with it.

It’s possible to rid Canada of cigarettes by 2035, but all of us will have to work together to get there!